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 Join the Marketing Done In a Month Masterclass

Create a clear message. Sell your products and services. Make 2020 your most profitable year yet!

Only 10 spots available.

Doors close Tuesday, January 2!

If you have big goals for 2020, this is for you!

The beauty of owning your own business is you get to perfect and sell your favorite products and services all day long. 

The only problem is, you’re not a marketing expert and with the vast amount of information available today, you’re more confused than ever.

I get it!

You’re in luck, friend! Marketing Done in a Month is designed to help you get your marketing done (and done right!) all in just one month.

In this Masterclass, we’ll define:

• The words you need to use to convince people to buy from you.
• A One Liner that hits your message home quickly for those first impressions.
• A website layout that works (you’re seeing one in action right now!)
• Lead generators that get people interested in your products and services.
• Email sales and nurture streams to ask your audience to buy from you!

Best of all? Working on it now means you’ll get off to a great start to a new decade. 

2020 could just be your best year yet!

Inside this crazy-fun masterclass,

I’ll walk you through:

1. The Storybrand Framework.

This framework is the magic sauce to making people want to buy from you.
It’s a 7-part framework that serves as a filter to make your message clear.

* * * *

2. Marketing Made Simple Roadmap.

This roadmap is the first step to a solid marketing foundation.
It’s a 5-part sales funnel that can launch or grow your business.

Grow your business on purpose.

Join the Masterclass

What more could you ask for than hands-on coaching from a marketing expert for 5 whole weeks? PLUS all the expertise the Storybrand staff has to offer (there are some seriously smart people over there!)

Create your materials

You’ll work through the Storybrand Framework and Marketing Roadmap courses online. We’ll supplement the content with some instructions to help make this part a piece of cake!

Grow your business!

You’ll have a clear message that explains exactly what you do so your customers will want to buy from you AND the marketing materials you need to grow your business. 

You need this Masterclass if…

  • You have an existing business (or are ready to launch a new one).
  • You want a website that converts prospects to customers.
  • You want people to open your emails.
  • You want people to respond to your sales efforts.
  • You want people to understand what you do and how you can help them.
  • You’ve heard about Storybrand and are excited to see what it can do for you!

    Marketing Done in a Month Masterclass

    What’s included?

    Complete access to Storybrand and Marketing Made Simple online courses!

    The team at Storybrand created an amazing online resource for you to learn all about the 7-part messaging framework and the 5-part marketing funnel. We’ll use this resource to learn about each part and go through the course together. Learning from the team who created Storybrand is a powerful first step.

    w

    Full access to a Seasoned Marketing Expert for the duration of the program!

    Most business owners who go through the Storybrand online courses wish they had a Guide with them leading the way, helping them refine their message and see things in their ‘curse of knowledge blindspot’. As your Certified Storybrand Guide, I’ll be there every step of the way to help you get the results you deserve.

    Everything you need for a rock solid 2020 Marketing Funnel to grow your business!

    You’ve been dying to figure out how to get your marketing straight for 2020 and beyond. Now you’ve got an incredibly clear message and all the pieces of the funnel to put it together and grow your business! Stop doing random acts of marketing and instead grow your business on purpose!

    Let’s take a walk through the Masterclass, shall we?

    The Storybrand Framework…

     

    You’ll learn from the team at Storybrand what the 7-part framework is, why it’s important, and how it helps you communicate clearly in all aspects of your business.

    Module 1:

    Your customer is the Character. Just like a Character in any great movie, they’re looking to experience a Transformation and become a better version of themselves. Before you can Guide them to Success, you need to clearly define who your customer is and what they want.

    Module 2:

    Customers come to you with a Problem. In fact, most people are trying to solve three Problems simultaneously when they engage your brand. Learn what those three Problems are and how you can position your product as the solution.

    Module 3: 

    Without a Guide, our customer (the hero) would wander aimlessly. Guides have certain qualities that cause heroes to seek them out. Learn what those are and how you can set yourself apart as a trusted Guide for your customers.

    Module 4: 

    A great Plan removes confusion and provides clear steps for people to follow. Learn how to create a Plan that will give your customers confidence and clarity when they engage your business.

    Module 5:

    Characters in stories don’t take action on their own. They have to be challenged to act. It’s the same with our customers. In this module, you’ll learn the 2 types of calls to action that should be included in all of your marketing material.

    Module 6:

    A good story needs to have stakes. For your customers to ultimately take action and avoid Failure, they need a clear understanding of what they could lose by not doing business with you. Learn how to communicate what’s at stake to your customers.

    Module 7:

    Talk about how your business will make life better for your customers, and talk about it often. This module will show you why casting a vision of Success is so important and effective.

    …and the Marketing Made Simple Roadmap…

    This roadmap is the first step to a solid marketing foundation. It’s a 5-part sales funnel that can launch or grow your business.

    Module 1: 

    You’ll create a One Liner that sums up everything you just created with the Storybrand Framework in a way that helps people understand what you do and how you can help them immediately. 

    Module 2:

    You’ll create a website that converts. You’ll learn what information belongs on your website, and where, ensuring everything fits together to tell a story your customers can see themselves in.

    Module 3: 

    You’ll create a Lead Generator to attract customers into your story. This piece of marketing is generally a pdf download potential customers can get in exchange for their email address.

    Module 4: 

    You’ll learn the basics of an email nurture campaign. This type of campaign continually connects you with your audience and will ultimately be your one on one connection point with your customers. 

    Module 5: 

    You’ll create a sales email funnel that will convert your potential customers from cold contacts to warm leads and eventual customers.

    … and how we’ll work together to get it all done!

    The Gist?

    7 Group 1-hour calls to kickoff, ask questions, refine your work, and learn a ton of best practices as we move through the online modules and program together.

    A 1:1 Brand Script Refining call – Messaging can get a little tricky, so we will dedicate a full hour together one on one to nail your message.

    PLUS private Slack Group access for the duration of the program. YAY!

    Why join this masterclass?

    We all suffer from the curse of knowledge about our business, products and services. We simply know too much to be able to talk about it in a way that makes sense to someone who knows little to nothing about what we do. 

    This is why it takes seven hours and 97 revisions to send one silly email that hardly no one is currently responding to. 

    It doesn’t have to be this way. 

    You’ll get 1:1 help to create your messaging using the Storybrand Framework, a proven formula for marketing success.

    You’ll have an intriguing message you can implement in your business so the message is clear and people want to buy from you.

    You’ll feel confident you know how to talk about your business in a way that resonates with your target.

    Most importantly, you will grow your business.

    Let’s hear it!

    So you want to hear some success stories…

    A mortgage client was skeptical about email programs because ‘they don’t work in this small town’. 

    We wrote a series of 5 emails, after the first two, we had more than 8 interested repeat customers and several new loans closed. 

    Mortgage Company - Messaging

    A consulting company was getting 10-20% open rates and maybe a meeting every few emails. 

    We used the Storybrand Framework and started seeing 40-60% open rates and meeting requests from every single email.

    Consulting - Messaging + Marketing

    A service-oriented client tripled their business after implementing the Storybrand framework. 

    We updated the website, sales emails, sales materials, and created messaging and a marketing funnel that actually works!

    B2C Services - Messaging + Marketing

    What’s the investment?

    If you were to hire Piece of Cake Marketing to create everything you will be creating in this Masterclass, it would cost you at least $13,700. 

    Messaging Framework    $3,400
    Website Copy     $2,500
    Sales Letter    $1,800
    5 Sales Emails    $3,000
    5 Nurture Emails    $3,000

    $13,700

    For one payment of $1825 (or $376 per week for 5 weeks) the marketing help your business deserves can be all yours!

    Piece of cake marketing

     

    Who am I, anyway?

    I’m Erika Bryant, a Certified Storybrand Guide who helps businesses communicate clearly. As I’ve worked with many business owners over the years, one thing continues to come up: we lose sales when we don’t define a clear message.  

    I’m hosting this guided Marketing Done in a Month Masterclass so you can confidently speak about the products and services you offer to transform your customers lives. Then go on to actually create the materials you need to market your business effectively.

    Never done anything like this before? Don’t worry, I’m here to help! I’ll be available to you throughout the month to wordsmith with you, help you get unstuck, and cheer you on! Coupled with the fabulous group of business owners already joining us, and my deep marketing expertise, there’s no reason you can’t do this! 

    Need to know more?