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Erika’s Favorite Resources

 

Based on Building a StoryBrand by New York Times bestselling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional’s tool kit.

Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers’ lives. To solve this dilemma, Donald Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand’s message.

Now, Don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace.

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.

In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.

Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.

New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Coleman’s theory of customer loyalty is that it’s not about getting the sale: It’s about the 100 days after the sale. During that brief window, as quickly as the customer experiences joy, euphoria, and excitement, buyer’s remorse sets in. Twenty to 70 percent of newly acquired customers won’t make another purchase because a company neglected them at the exact moment they needed affirmation.

Coleman offers a system designed to dramatically increase customer retention and as a result, the bottom line. He identifies eight distinct emotional needs customers undergo during the 100 days following a purchase, whether it’s as small as a new drink at Starbucks or as big as a house. If you can understand and anticipate these phases, you can use a myriad of techniques – in-person, email, mail, and video – to cement a long and valuable partnership.

A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations—whether in the boardroom or at home.

After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’s head, revealing the skills that helped him and his colleagues succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principles—counterintuitive tactics and strategies—you too can use to become more persuasive in both your professional and personal life.

Life is a series of negotiations you should be prepared for: buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion.

Don’t fight for customers, let them fight over you!

Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don’t chase clients, clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action?

In Oversubscribed, entrepreneur and bestselling author Daniel Priestley explains why…and, most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money.

Customers, followers, subscribers.

It’s easy to just look at the numbers. How many likes? How many purchases? How many email subscribers?

But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust, and who they know have their best interests in mind.

These are the people, if you connect with them in the right way, who will become Superfans.

Followers may “like” an Instagram post. Customers may buy a product. But “Superfans” will be your biggest supporters. They will promote you and your products because they know you have made a difference in their lives. They will tell their friends. They will send you encouraging emails.

Whether you’re a shy YouTuber just starting out, or the leader of a Fortune 500 company, your superfans are out there waiting for you to connect with them.

You don’t need to change the entire world to build a successful business; you just need to change someone’s world.

People don’t become superfans the moment they find you. They become superfans because of the magical moments you create for them over time.

Unlock Countless Content Ideas.  Sell Your Products And Services With Ease. Get Your Content to Work Harder For You.

Does any of this sound like you?

  1. You NEVER know what to write – On most days you struggle to come up with blog post ideas and haven’t planned in advance what your content is going to be about. You’re always looking to fill a publishing queue.  
  1. You chase after content trends – You go after what you think will make your post go viral or get more shares. There isn’t necessarily a thread in any of your content pieces.
  1. Your content doesn’t have a strong link to the products or services you offer – You’re not sure how to create content to promote your products or services. 

If you’re nodding yes to any of the above, The 1- Hour Content Plan will help you generate COUNTLESS ideas. To be exact, a full year’s worth of traffic building and sales boosting content ideas in 60 minutes or less. 

From the #1 New York Times bestselling author of You Are a Badass®, a life-changing guide to making the kind of money you’ve only ever dreamed of.

You Are a Badass at Making Money will launch you past the fears and stumbling blocks that have kept financial success beyond your reach. Drawing on her own transformation—over just a few years—from a woman living in a converted garage with tumbleweeds blowing through her bank account to a woman who travels the world in style, Jen Sincero channels the inimitable sass and practicality that made You Are a Badass an indomitable bestseller. She combines hilarious personal essays with bite-size, aha concepts that unlock earning potential and get real results. 

In Words That Change Minds you will:

– Learn the influence science and practice.
– Discover the ways people unconsciously get motivated, process information and make decisions.
– Decode any communication problem and solve it.
– Find out how to pry open mental space in even the most closed of minds.
– Create rapport and credibility with anyone.
– Avoid inadvertently saying or doing the wrong thing.
-Get practical applications for sales, marketing, recruiting, negotiation, teaching, training, communication at work, conflict resolution.
– Increase your impact in interpersonal communication, teamwork, and in mass communication.

Words That Change Minds is based on the Language and Behavior Profile, (LAB Profile® for short) – a powerful tool that enables you to understand, predict and influence behavior by decoding the language people use.

You can directly influence people one-on-one, in groups and even in mass communication by customizing your language to match their subconscious Motivation Patterns.
Increase your impact, improve relationships and reduce conflicts, by using the Words That Change Minds. 

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.

So what is it? April Dunford, positioning guru and tech exec, will enlighten you.

Her new book, Obviously Awesome, shows you how to find your product’s “secret sauce”—and then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who’s worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market.

Punctuated with witty anecdotes and compelling case studies, Dunford’s book is at once entertaining and illuminating. Among the invaluable lessons you’ll learn are:

– The Five Components of Effective Positioning
– How to instantly connect an audience to your offering’s value
– How to choose the best market for your products
– How to use three distinct styles of positioning to your advantage
– How to leverage market trends to help buyers understand why making a purchase is important right now

Whether you’re an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford’s insights will help you find your awesome, so that your customers can too. 

What if the real key to a richer and more fulfilling career was not to create and scale a new start-up, but rather, to be able to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one? Suppose the better—and smarter—solution is simply to remain small? This book explains how to do just that.

Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business. Not as a freelancer who only gets paid on a per piece basis, and not as an entrepreneurial start-up that wants to scale as soon as possible, but as a small business that is deliberately committed to staying that way. By staying small, one can have freedom to pursue more meaningful pleasures in life, and avoid the headaches that result from dealing with employees, long meetings, or worrying about expansion. Company of One introduces this unique business strategy and explains how to make it work for you, including how to generate cash flow on an ongoing basis.

Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. Instead, he now works for himself out of his home on a small, lush island off of Vancouver, and lives a much more rewarding and productive life. He no longer has to contend with an environment that constantly demands more productivity, more output, and more growth.

In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own.

Erika’s Favorite Technology

 

MailerLite – Super easy email marketing automation with landing pages, drip campaigns, and more

Meetingbird – Automated meeting scheduler 

Honeybook – All in one client management, invoicing, proposals, and more

Elegant Themes – Divi Theme – Easy drag and drop wordpress theme to build your website

Thrivecart  – Simple one-page ecommerce cart with upsells and coupon functions

Dropbox – Cloud storage and document sharing functionality 

Canva – Easy visual editor and graphics templates