IF GROWING YOUR B2B SERVICE BUSINESS WAS JUST ABOUT HUSTLING HARDER, YOU’D BE THRIVING RIGHT NOW
But instead you’re getting stuck, stalled, or exhausted trying to figure out:
Why people are saying no to your proposals
Why your sales funnels aren’t working
How to get more leads and more sales
Where to start or what to even do next
You’re doing all the “right” things: networking, following up, building your list. But if you still feel like you’re winging it and not seeing the payoff, you’re not alone.
None of the B2B service providers I’ve coached over the years want to ride the selling struggle bus. They:
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Want more leads and sales without feeling slimy
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Wish they had a steady stream of prospects
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Dream of a system that turns coffee chats into contracts
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Crave a clear plan from someone who gets it
If that sounds familiar, it’s time to take control of your client pipeline—the system that moves the right people from connection, to hot lead, to closed sale. You don’t need to hustle harder. You need the right formula, support to implement it, and accountability to make it stick.
That’s exactly why I combined my proven sales system with high-touch small
group support to create the Pipeline Accelerator Program.
Take your pipeline from patchy to profitable and join the
PIPELINE ACCELERATOR PROGRAM
The organized, structured approach to lead generation and slime-free sales.
So, what is the Pipeline Accelerator Program exactly?
A 6-MONTH TRAINING AND “DOING” METHOD THAT HELPS B2B SERVICE PROVIDERS SELL ON RELATIONSHIPS FOR A STRONG, CONSISTENT PIPELINE WITHOUT THE GUESSWORK.
It’s they type of business development plan built to fit into your daily and weekly habits, with support to tailor it into a process you can trust for long-term success.
A Proven 6-Part System
A step-by-step structure to guide your pipeline strategy, tailored to your business and goals.
Access To Resources
Plug-and-play templates, tools, and built-in networks of potential partners and clients, so you can apply what you learn and expand your reach.
High Touch Advisory
Weekly small group coaching and expert guidance to stay on track, get results, and celebrate wins.
The best part about the Pipeline Accelerator Program is that it’s not a huge lift. It’s built for busy consultants, coaches, and service providers who are already great at what they do but need a system to make it seamless. No full overhaul required. Just small tweaks and quarter turns that lead to big results.
MEET YOUR ADVISOR
I’m Erika, and I’ve been where you are, so I built this program to be just what you need.
In 2012, I transitioned out of the corporate world to start my own business. I had some skills, and a few connections, but no real plan. Work came in—until it didn’t. When referrals dried up, I had no system to keep things moving. I pieced together strategies from books, courses, and big-name experts, but nothing put it all together and landed the plane. The problem wasn’t effort—it was actionable structure.
So, I built one. I created a repeatable, relationship-driven process to generate leads, refine my messaging, and close deals. I kept making small, strategic adjustments— what I call quarter turns-until I had a system that actually worked. Not just for me, but for the hundreds of business owners I’ve helped since. In other words:
- I got it together
- Created the system
- Tested it
- Taught it to other people
- They tested it
- Now, I’m presenting it to you
Here’s what I want you to know about working with me: I’m a practical, tactical, actionable coach.
I use this exact system in my own business, and it’s been the biggest reason for my success. This isn’t theory. It’s the real stuff you can actually use.
Over the past 13 years, I’ve coached more than 200 business owners, from Fortune 500s to solopreneurs. With over 20 years of experience and a toolbox full of resources, I can quickly spot when you’re off track and help you course-correct fast, saving time, energy, and frustration.
I’m not a guru. I’m someone who knows how to connect the dots and help you find what works for you. This isn’t about one-size-fits-all. It’s about real systems and the golden nuggets that shift everything: insights, tweaks, and aha moments that unlock your next level.
TAKE A DEEP DIVE LOOK AT THE PIPELINE ACCELERATOR PROGRAM.
Here’s what the next six months have in store for you and your business.
Danielle B.
Month 1: Dial In Your Offer
Create an Offer That Attracts Clients and Works for Your Business
If proposals aren’t landing, your offer might need a tweak. We’ll refine what you sell, how it’s priced, and how it fits your business.
Using proven frameworks, you’ll adjust scope, reposition value, and shape a more compelling offer your ideal clients are excited to say yes to.
Month 2: Nail Your Messaging
Clearly Communicate Your Value and Stand Out
You know your work is valuable, but do potential clients? Refine how you talk about what you do in conversations, emails, and sales calls.
With simple formulas and talk-it-out frameworks, you’ll create clear one-liners, positioning statements, and messaging that helps the right people recognize your value.
Month 3: Build Your Marketing Foundation
Create the Tools That Make Selling Easier
Before clients say yes, they need to see why you’re the right choice. Build key assets like email signatures, lead generators, and referral tools.
Use templates, examples, and best practices to create clear, confidence-building materials that show your value.
Month 4: Set Up Your Sales System
A Simple, Trackable Way to Keep Your Pipeline Full
Without a system, leads slip through the cracks. Adopt a practical tracking system-including templates for proposals, contracts, and follow- ups-so you always know exactly where your prospects are in the pipeline and what step to take next.
Month 5: Master Networking & Sales
Confidently Move from Conversation to Close
You’re great at what you do, but asking for business can feel awkward. Learn how to guide chats and calls toward paid work with prompts, scripts, and simple frameworks that make it feel natural.
Month 6: Implement the Follow-Up Formula
Stay Top of Mind and Turn Interest into Action
Not every “no” is final. Use structured follow-up tools like the Magic Email and No-Sale Sale templates to reconnect, nurture referrals, and keep your pipeline moving—without feeling pushy.
WHAT WOULD IT MEAN FOR YOUR BUSINESS-AND YOUR LIFE-IF YOU HAD A CALENDAR FULL OF DREAM CLIENTS.
When I started Erika’s program, I felt like just a website guy from Wyoming, I was good at websites and SEO but struggled to consistently find and talk to clients who valued what I offered. I wanted to pivot toward Al automation, but I was afraid of losing what I’d built.
The Pipeline Accelerator Program showed me that being authentically myself – a technology nerd who loves making complex tools accessible – was actually my biggest strength. With Erika’s guidance, I started speaking about Al
automation, building connections in that community, and building offers that played to my strengths while maintaining my existing business.
Now, I have a systematic approach to building relationships that naturally lead to sales – without feeling “salesy”. I’m landing more projects, growing my network, and feeling confident in conversations. For the first time, I feel more in control of my business’s future instead of hoping clients will
find me.
I had the absolute pleasure of working with Erika during the Sales Accelerator program, and I can’t speak highly enough of both her and the experience.
Erika brings a level of structure and clarity that elevated every member of the accelerator. The entire program was thoughtfully designed and purposeful, with homework that prompted deep reflection into the foundational aspects of my business, ultimately strengthening my offerings and brand.
Erika is truly in her zone of genius. She’s fully present, deeply invested, and consistently delivers insightful, actionable feedback. Her coaching helped me sharpen my sales approach while building the confidence and momentum I needed most.
If you’re looking for a coach who blends strategic thinking with authentic support, Erika is it. I’m so grateful for the impact she’s had on my journey.
Before the Sales Accelerator, I was bumping along just fine. Now, I feel like I have a well-oiled machine that’s truly working to grow my business nonstop. The coaching, feedback, and peer support is a powerful combination of success factors.
At first, I was grasping at straws to come up with weekly successes and now only sharing my wins once per week doesn’t feel like it’s frequent enough. If you know your business has the potential to grow and just can’t seem to get it there, the Sales Accelerator will help you get “there” and keep going.
I’ve been in business a long time, but filling my pipeline always felt unpredictable. I’d get clients, but not always the right kind. My offers were scattered and hard to systemitize, and in sales conversations, I’d find myself pitching things I didn’t even want to do—then regret it later.
Worst of all, I didn’t feel like I had control.
Then I joined Erika’s Pipeline Accelerator. Through weekly insights and a super helpful visual breakdown of the process (hello, Whimsical board), I finally saw where things were breaking down for me. And then applied the fix in real time.
And if you find value in a group setting that makes you feel like you’re not alone in this self-discovery, you’ll love the group cohort model. My cohort was supportive, honest, and offered a space where I could figure things out without the pressure to have it all together.
I got clear, took action, and before I even finished the 30 Coffee exercise, I had three new clients.
This system works.
SOME OF THE MOST VALUABLE THINGS YOU’LL GET GO BEYOND
THE CURRICULUM.
Because growth isn’t just about more leads and more sales. That path leads straight to burnout city and a business you’ll grow to resent. That’s not the goal here.
This program is about amplifying what’s already great about you. You’ll lean into your strengths, build a business you actually enjoy, and create a steady stream of clients and income without losing yourself in the process.
I’ll show you how to:
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Build your dream job into a sustainable six-figure business you love showing up for.
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Deliver high-value work that makes a lasting impact on your clients.
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Lay the foundation that fuels and catches referrals.
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Align your offers with your Zone of Genius.
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Design your Perfect Week and the energy cadence that fits your life.
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Shift your mindset around money, confidence, and boundaries in sales.
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Leverage gatekeepers and tap into aligned audiences.
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Learn from others so you accelerate progress.
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Diversify your lead sources to reduce risk and increase stability.
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Grow by earning more without needing to “scale.”
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Stop chasing shiny things and stay focused to hit your goals.
Don’t waste another minute doubting yourself. You do have what it takes to build a business that’s peaceful, profitable, and rooted in purpose.
WONDERING IF THE PIPELINE ACCELERATOR IS A GOOD FIT?
This is for you if you’re:
- Running an existing business that sells services
- Ready to commit to your business in 2025
- Willing to update your sales process
Yes, you! Even if you:
- Have a tiny or not existent list of contacts
- Hate selling or think you’re not good at it
- Still struggle with what your offers should be
- Don’t have a bunch extra time to do a bunch of homework
The beauty of it? This is work you already have to do.
It’s not extra. It’s about making the time you’re already spending actually pay off.
This is the minimum investment required to build the business you want. It’s the backbone of your career and a way to create a life you actually love.
You can do this. I’m right there with you.
Each cohort is capped at 5 members, so join the waitlist today to claim your spot!
In the meantime, here’s what you can expect from start to finish.
First
You’ll meet with your cohort once a week for a 1-hour collaborative, workshop style meeting.
This is a 6 month program, but it won’t take you that long to see results! We get started right away learning and working the systems.
Every past Pipeline Accelerator member had projects in the hopper and closed in the first two months!
You’ll also get access to the exclusive Slack channel for
real-time feedback.
Next
As you get your systems in place with the guidance of your advisor, you’ll begin to shape them into parts of your business that feel natural and seamless.
You’ll get access to supplemental community programs like speed networking, book clubs, and more.
You’ll be challenged and held accountable, but not without frameworks to follow and support to lean on.
Then
By the end of your 6-month, high-touch program, you’ll notice a measurable impact on your growth, and be actively running a consistent, reliable system for lasting lead generation and sales.
If you choose, you can keep up the good work with Erika by joining advanced masterminds or occasional private sessions.
You owe yourself (and the clients who need you) the best possible shot at making this thing work. Let’s get you out there and keep you going by building consistency with the Pipeline Accelerator Program.
IT’S YOUR BUSINESS.
YOU GET TO RUN IT YOUR WAY.
NOW YOU HAVE A CHOICE.
Will you keep sitting in the tension of:
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Wondering how to package your offers so they actually sell
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Struggling to explain what you do in an authentic, non-salesy way
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Feeling confused about why people aren’t buying
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Getting random connections but not knowing what to do with them
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Staring at an empty pipeline, unsure how to fill it consistently
Or will you invest your time, money, and energy where it matters most? A proven system that helps you earn consistent revenue, do work you love, and take back your time.
<< The first one’s on me.
A FEW COMPLETELY FREE GOODIES THAT WILL HELP YOU AND YOUR BUSINESS THRIVE
You choose how you’d like to participate:
How to Price, Pitch, and Deliver a 1:1 Session
Watch this 1-hour recorded discussion on why and how you should get paid for your thought work.
Business Mindset Mondays
A monthly mindset shift to help your life and business run more smoothly.
Join the Network on Slack
A relationship-first business community for B2B service providers.
Are you ready to quit spinning your wheels in indecision and actually “get there”?
Piece of Cake Marketing is your guide to marketing and business advisory services that turn great ideas into actionable steps. We help you find (and keep) your customers so you can get back to focusing on the parts of the business you love.
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